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LEGALLY BLONDE BY REDAH MISBAH

Redah Misbah - Copy

SUMMER IS HERE WHICH MEANS MANY OF YOU ARE GOING TO BE GOING BLONDE VERY SOON! DESPITE HOW GORGEOUS IT LOOKS AGAINST THE SUN, WHAT A LOT OF PEOPLE DON’T KNOW IS THAT BLEACHED BLONDE HAIR REQUIRES A LOT OF CARE AND ATTENTION. WHEN YOU APPLY HAIR COLOUR, A CHEMICAL PROCESS OCCURS IN EVERY CASE AND EVEN STRONGER WITH BLONDE HAIR. THERE IS A VERY IMPORTANT ROUTINE ONE NEEDS TO FOLLOW IN ORDER TO GET IT JUST RIGHT. REDAH MISBAH, DIRECTOR AT DEPILEX GROUP, BRINGS YOU A FEW WAYS YOU CAN TAKE GOOD CARE OF YOUR GORGEOUS BLONDE LOCKS:

PRODCUT CONTROL
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The key to making your blonde locks stay healthy and for the colour to last is choosing the correct combination of products. Shampoo your hair as little as you can, not exceeding three times a week, and when you do wash your hair, focus on your scalp and roots and not the ends. It may sound weird, but purple toned shampoos are known to slow down the process of blonde hair turning brassy or orange in our case. The one product I always turn to is the Brightening Blonde range by LabelM.
SILKY SLEEP
Switch to a silk pillowcase! You may be wondering how that will change anything, but it will help your skin and hair for a number of reasons. Not only do they stop breakage but are great for locking in and retaining moisture.
DEEP CONDITIONING
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So here’s something I learnt in Vidal Sassoon that changed my hair care regime: the difference between conditioning and deep conditioning. A daily conditioner or the ones we most commonly use with our shampoos are technically known as Surface Conditioners. They are formulated for daily maintenance and general manageability of your hair by conditioning the outer most layer of your hair, making it smooth, shiny and reducing frizz. I recommend to leave these conditioners in your hair between 2 to 5 minutes before rinsing them off. Now, deep conditioners are comparably thick in texture and require a longer application time. The effects of a deep conditioner are similar to the surface conditioner, however most deep conditioners also contain ingredients with low molecular weight that allow the product to penetrate deeper layers of the hair, nourishing between the cuticles, within the cuticle layers and within the cortex. So for all my blondies, if you wash your hair 3-4 times a week, you should be deep conditioning your hair at least twice. Alternatively, you can oil your hair 3 times a week. My go-to product is Contaural Hair Lustre Oil and the Kerastase Age Recharge Masque.
STAY CLEAR
Because blonde is a sensitive colour to tint, any hair product with a yellow tint or colour is a no-go. It will make your hair go brassy really soon. Make sure whether it’s your shampoo or your styling product, anything you use should be preferably clear.
TOSS THE TOWEL
Instead of a towel, use a cotton cloth or a clean cotton t-shirt to dry your hair. This goes for the non-blondes out there too! The texture of a towel, although super absorbent, can be very damaging to the cuticle when wet, resulting in split ends and breakage. So next time you get out of the shower make sure you wrap your hair in a cotton t-shirt for smoother hair.
STYLE IT UP
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Pair your styling products with a leave in conditioner. I promise you, it will make a huge difference. So, for example, if you use a curl cream or volume mousse, mix in a coin sized amount of leave in conditioner to it. This will help keep your hair hydrated and extra soft, considering the cut down/bleaching process always leaves hair feeling dry and brittle. My top pick for leave in conditioner is Aveda Sun Car Protective Leave in Conditioner.
DOING IT RIGHT
These fierce blondes are proving who really does have more fun
YASMEEN HASHMI

YASMEEN HASHMI
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SASHA BARKAT
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