Techtechnology

Google and Facebook to Hold 70% of all Ad Revenue By 2020

A campaign is launched by a UK-based trade website “Press Gazette”, for newspaper and magazines, to stop Facebook and Google from destroying.

As Facebook and Google are widely spread and used/watched much more than electronic media and Press Gazette says Facebook and Google have created a strong monopoly in the advertising industry of UK. The Journalism industry is badly affected as a major chunk of advertising revenue is going to this duo.

In the past decade, the revenue sharing to the newspaper has gone from half to one-tenth and the advertising industry of UK was 20 billion ponds in 2015. This is an alarming situation for publishers.

Press Gazette said, “The Government would not allow such a duopoly to stand. Campaigners would call for them to be broken up in the name of media plurality.”

A major chunk of news publishers are slashing the salaries of employees and the number of journalists being employed has been thinning down as well, due to dip in revenues

In the past one decade, the newspaper has increased their reach and readership but this scale hasn’t positively affected their revenue graphs.

 

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